Running a campaign

What value should you declare on Kickstarter rewards?

Trying to understand what value to declare on rewards you ship comes up frequently, both in questions directly to me and also on crowdfunding forums. It’s important to get this right, as it not only effects you and opens you up to potential legal problems, but it also effects backers who live in a different […] Continue Reading

How to pick the best time to launch your Kickstarter

Two of the questions I get asked the most often are “what time should I launch my Kickstarter campaign?” and “which day should I launch my Kickstarter campaign?” so let’s look at what tends to work. Do remember that there are other rules to worry about, the day and time isn’t the only factor to […] Continue Reading

How to pick the best month to launch your Kickstarter

Summary I’m always being asked when is the best time of year to launch a Kickstarter campaign. I’ve launched a few very successful ones myself and so have spent a good amount of time looking into it. The Rundown Most months are fine but avoid Christmas In general the numbers seem to suggest that their isn’t […] Continue Reading