Running a campaign

How to pick the best month to launch your Kickstarter

tl;dr most months are fine but avoid Christmas I’m always being asked when is the best time of year to launch a Kickstarter campaign. I’ve launched a few very successful ones myself and so have spent a good amount of time looking into it. There are a few obvious rules, but in general the numbers seem […] Continue Reading

How to know when your Kickstarter is ready to launch

Hint: probably not yet. The biggest mistake people make with a crowd funding campaign is launching too soon. It’s understandable, you’ve got a product or prototype that you love and you just want to start selling it to people. The problem is these days Kickstarter is flooded with projects, huge numbers of which vanish out […] Continue Reading

The reasons why Indiegogo is better than Kickstarter

It’s not. But it does have some advantages which are worth considering when picking your crowd funding platform. But you should still pick Kickstarter. Really. Flexible goals The biggest advantage of using Indiegogo is the ability to have a flexible goal. This means that you can setup your project to collect money and you’ll receive […] Continue Reading

The reasons why Kickstarter is more popular than Indiegogo

Kickstarter and Indiegogo are the big 2 in crowd funding. Both have some advantages and I’ll look at where Indiegogo excels at a later date (update: I’ve now posted The reasons why Indiegogo is better than Kickstarter), but today I want to explain why I picked Kickstarter to run my campaigns, and my experiences using […] Continue Reading