Running a campaign

Interview with Joshua Flagg of WatchItAllAbout.com

Joshua Flagg is a UK based watch reviewer and owner/editor of WatchItAllAbout.com. Watches are a big deal on Kickstarter, so he’s seen more than his fair share of campaigns over the years. He’s reviewed a couple of my products, so when I started putting this site together I asked if he’d mind answering a few questions […] Continue Reading

How to grow a mailing list that will guarantee your success

Building and growing a mailing list is absolutely key to both the short and long term success of your business. While social media can result in some good traffic, there is still nothing that beats good old-fashioned email. And best of all, it’s almost free! Why do you need a mailing list? There is a […] Continue Reading

How to pick the best time to launch your Kickstarter

Two of the questions I get asked the most often are “what time should I launch my Kickstarter campaign?” and “which day should I launch my Kickstarter campaign?” so let’s look at what tends to work. Do remember that there are other rules to worry about, the day and time isn’t the only factor to […] Continue Reading

How to build an affiliate scheme with Kickbooster

Most Kickstarter promotional services are useless. For some large sum of money a faceless organisation claim they will do undefined things to bring you thousands of backers. Whatever, they are mostly bullshit. A few, however, work. Kickbooster don’t claim to do your promotion for you, instead they provide a framework to let people earn money […] Continue Reading

Why it may not be a crisis to miss your Kickstarter goal

Additional costs can really build up, especially if you encounter any delays. Just scraping over the funding line could be a worst case scenario. If you’ve run multiple campaigns and are 100% confident of your numbers or if you have reasonable levels of finance in place before the campaign starts then this one might not […] Continue Reading

Kickstarter marketing companies

Kickstarter marketing companies swarm all over you as soon as you launch a campaign. They’ll promise the world, but are they worth using? Here is what I’ve found works and what doesn’t. Before you even consider working with a Kickstarter marketing company you need to make sure you’ve done everything you can to build your […] Continue Reading