Running a campaign

What value should you declare on Kickstarter rewards?

Trying to understand what value to declare on rewards you ship comes up frequently, both in questions directly to me and also on crowdfunding forums. It’s important to get this right, as it not only effects you and opens you up to potential legal problems, but it also effects backers who live in a different […] Continue Reading

Launching a Kickstarter is the end of the marketing, not the beginning.

By the time you click launch on your Kickstarter campaign, your customers should be in place. If you’re planning to start marketing your products once they are on sale you’re already too late. Start now, it’s never too early. Too often I see people launch a Kickstarter campaign with no fanfare and no prior marketing, […] Continue Reading

Why you should use BackerKit to ship your rewards

Fulfilment of a crowdfunding campaign is one of the hardest things to get right. I know, I’ve got it very wrong before! Use a dedicated service and save yourself an incredible amount of stress and embarrassment. My first pre-order campaign (split between Kickstarter and Indiegogo) ended with around 1000 orders that needed shipping. Each of […] Continue Reading

How should you price your Kickstarter?

There are 2 popular ways of pricing a Kickstarter, and both have their own advantages. I have a strong preference, but which works for you? Pricing is tough. You want to get sales, but if you’re reading my advice you probably don’t have the budget to make a loss on your sale price. The direction […] Continue Reading

5 steps that will make your Kickstarter launch explode

A Kickstarter launch is a huge undertaking. Get it right and your business could soar, but make some silly mistakes and your big idea could be dead before you’ve even given it a chance. Why would you want to do that?! Easy to control factors that will boost your Kickstarter launch Build out your email […] Continue Reading

How crowdfunding makes it easy to hit the jackpot

A crowdfunding campaign is a great way to test the market and launch a product on a small budget without risking your financial stability. In 2016 I launched my first crowdfunding campaign on Kickstarter and raised around £170,000 for the H1 dive watch without spending a penny on advertising. Ignoring product prototyping costs (which are completely […] Continue Reading