Making money online

Why it may not be a crisis to miss your Kickstarter goal

Additional costs can really build up, especially if you encounter any delays. Just scraping over the funding line could be a worst case scenario. If you’ve run multiple campaigns and are 100% confident of your numbers or if you have reasonable levels of finance in place before the campaign starts then this one might not […] Continue Reading

Kickstarter marketing companies

Kickstarter marketing companies swarm all over you as soon as you launch a campaign. They’ll promise the world, but are they worth using? Here is what I’ve found works and what doesn’t. Before you even consider working with a Kickstarter marketing company you need to make sure you’ve done everything you can to build your […] Continue Reading

Kickstarter case study: Hamtun Watches

£20,000 in 20 minutes and over £170,000 in total pre-orders, and all without spending anything on advertising! Let’s look at how… So let’s make sure this is clear up front – Hamtun is my business so it wasn’t hard to get the details. But the campaign absolutely smashed it and this blog is largely based […] Continue Reading

How to pick the best month to launch your Kickstarter

tl;dr most months are fine but avoid Christmas I’m always being asked when is the best time of year to launch a Kickstarter campaign. I’ve launched a few very successful ones myself and so have spent a good amount of time looking into it. There are a few obvious rules, but in general the numbers seem […] Continue Reading

How to know when your Kickstarter is ready to launch

Hint: probably not yet. The biggest mistake people make with a crowd funding campaign is launching too soon. It’s understandable, you’ve got a product or prototype that you love and you just want to start selling it to people. The problem is these days Kickstarter is flooded with projects, huge numbers of which vanish out […] Continue Reading

The reasons why Indiegogo is better than Kickstarter

It’s not. But it does have some advantages which are worth considering when picking your crowd funding platform. But you should still pick Kickstarter. Really. Flexible goals The biggest advantage of using Indiegogo is the ability to have a flexible goal. This means that you can setup your project to collect money and you’ll receive […] Continue Reading