List building

8 ideas for easy but effective lead magnets

Lead magnets are things that we give away to people to encourage them to sign up to our mailing list. A few years ago a simple “sign up to receive my newsletter” would have resulted in subscribers, but that time has passed. People have enough junk in their inbox already, why would they want to […] Continue Reading

Picking the best mailing list service for bloggers

This isn’t a post to explain why you should be building an email list. If you’re still not sure of that, head over to the article on growing a mailing list and start with that. But you do need a mailing list, and getting people on to it should be the primary focus of your […] Continue Reading

Use guest posts to grow your influence

Hopefully you’re blogging, and blogging hard. If not, why not? It was the first step. Go back and do that! Once you start to build up a decent amount of content on your blog, you can start looking at ways to further increase your influence. Guest posting for increased influence One way of doing this […] Continue Reading

Running contests to increase your subscribers

Once you’ve got a mailing list up and running (and engaged…), you can start using them to increase it further without making effort yourself. How? It’s easy. Run a contest, and reward people for encouraging others to join. Let me explain. Creating a leaderboard contest with Viral Loops First sign up with Viral Loops, a […] Continue Reading

Keeping an email list fresh and engaged

Building a big email list is important. If you manage it well it will become your most valuable asset. Keeping it fresh and active can be hard though. You’re busy, you might not always have news to share, and it just gets pushed back and back until it’s been months since you talked to your […] Continue Reading

Using MissingLettr to increase blog readership

Keeping blog posts fresh on social media is a great way of building extra traffic from older content. MissingLettr can automate a lot of that work for you. You know the feeling. You’ve written a great blog post and shared it on social media and it’s done OK. But then, as you write more and […] Continue Reading