Articles

Hint: probably not yet. The biggest mistake people make with a crowd funding campaign is launching too soon. It’s understandable, you’ve got a product or prototype that you love and you just want to start selling it to people. The problem is these days Kickstarter is flooded with projects, huge numbers of which vanish out […] Continue Reading

It’s not. But it does have some advantages which are worth considering when picking your crowd funding platform. But you should still pick Kickstarter. Really. Flexible goals The biggest advantage of using Indiegogo is the ability to have a flexible goal. This means that you can setup your project to collect money and you’ll receive […] Continue Reading

Kickstarter and Indiegogo are the big 2 in crowd funding. Both have some advantages and I’ll look at where Indiegogo excels at a later date (update: I’ve now posted The reasons why Indiegogo is better than Kickstarter), but today I want to explain why I picked Kickstarter to run my campaigns, and my experiences using […] Continue Reading

When I launched my first Kickstarter campaign I expected to sell around 200 watches. By the time pre-orders had finished, I’d in-fact sold around 1000. While on the surface this seemed great (more profits, more customers etc) it screwed me over in a couple of ways: It took me over the VAT threshold in the […] Continue Reading

A decent email list is the holy grail for any online enterprise, and using landing pages will vastly increase the speed it grows. It doesn’t matter if you’re selling a physical product (buy a watch!), your time, a service, or just ad space on your blog, a strong email list will provide more value than anything else. […] Continue Reading

Hi, I’m Ross Davis, and in early 2015 I started my first company, Hamtun Watches, with modest goals. I wanted to support my family, I wanted to be my own boss, and I wanted to do something I enjoyed. I wasn’t interested in taking funding (and doubt I’d have got it anyway) and I didn’t […] Continue Reading