Articles

Trying to understand what value to declare on rewards you ship comes up frequently, both in questions directly to me and also on crowdfunding forums. It’s important to get this right, as it not only effects you and opens you up to potential legal problems, but it also effects backers who live in a different […] Continue Reading

Of all the social media platforms, the one that tends to perform the best when it comes to actually converting to sales/cash is Instagram. A year or so ago Facebook performed better, but since they switched focus away from pages and back to real people, traffic and interactions there are right down. Buying Instagram followers […] Continue Reading

I’ve always been a little entrepreneurial, with side projects always on the go and a dream of doing my own thing. But for years that was all online stuff – software products, web based games, stuff like that. Then one day it occurred to me that it might be going about it the wrong way. Perhaps […] Continue Reading

I’ve mentioned before in my when is your kickstarter ready to launch post that your email list is absolutely critical to the success of your business/Kickstarter campaign/whatever you’re doing. So how can we build it? A big list is important, but it’s only valuable if it’s also targeted sensibly. You’re better off with a few hundred […] Continue Reading

Two of the questions I get asked the most often are “what time should I launch my Kickstarter campaign?” and “which day should I launch my Kickstarter campaign?” so let’s look at what tends to work. Do remember that there are other rules to worry about, the day and time isn’t the only factor to […] Continue Reading

Summary I’m always being asked when is the best time of year to launch a Kickstarter campaign. I’ve launched a few very successful ones myself and so have spent a good amount of time looking into it. The Rundown Most months are fine but avoid Christmas In general the numbers seem to suggest that their isn’t […] Continue Reading