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Recent Articles

What value should you declare on Kickstarter rewards?

Trying to understand what value to declare on rewards you ship comes up frequently, both in questions directly to me and also on crowdfunding forums. It’s important to get this right, as it not only effects you and opens you up to potential legal problems, but it also effects backers who live in a different […] Continue Reading

Automating Instagram for rapid follower growth

Of all the social media platforms, the one that tends to perform the best when it comes to actually converting to sales/cash is Instagram. A year or so ago Facebook performed better, but since they switched focus away from pages and back to real people, traffic and interactions there are right down. Buying Instagram followers […] Continue Reading

How to know when your mailing list is big enough

I’ve mentioned before in my when is your kickstarter ready to launch post that your email list is absolutely critical to the success of your business/Kickstarter campaign/whatever you’re doing. So how can we build it? A big list is important, but it’s only valuable if it’s also targeted sensibly. You’re better off with a few hundred […] Continue Reading

How to pick the best time to launch your Kickstarter

Two of the questions I get asked the most often are “what time should I launch my Kickstarter campaign?” and “which day should I launch my Kickstarter campaign?” so let’s look at what tends to work. Do remember that there are other rules to worry about, the day and time isn’t the only factor to […] Continue Reading